design. . .
At this stage you are already way ahead of 99% of your niche market
competitors. Now it's time to start building your site.
Whilst this is perhaps the most creative and rewarding aspect of
developing your own profitable niche marketing business it is also the
most technically challenging. If the thought of mastering Html, PHP,
Perl, Java script etc scares you witless then don't worry there is
plenty of help at hand.
However, if you are a complete novice, you would be wise to
invest
in some teach yourself guides. The "Dummies Guide" series are excellent
but there are many others. The best option is probably to go to a site
such as Amazon
Nonetheless,no matter what your web design experience, for
your site to
succeed, it must be optimised to reflect the interests of the following
parties.
The architecture of your profitable niche marketing website refers to
the design and lay out of the web pages within your site. Whilst there
are a variety of architectures for websites it is recommended that you
use the triangular, multi level design suggested in
Profitable
Niche Marketing Business.
This is perhaps the simplest architectural lay out for a website but is
perfect for your first project. The simplicity of the link structure,
the ease of maintaining your SITE THEME across numerous keyword focused
content pages and the appeal of this simple architecture to the Search
Engines make it an ideal choice.
Again, refer to your MKL and use your predominant SITE THEME as the
central keyword content for your home (or level 1) page. Then, using
your other chosen keywords formulate further,level 2, and eventually
level 3 pages.
This architecture will make sure that you will easily be able to track
your links in and out of your site and will help to maximise your site
appeal for the Search Engines. Most index the most important
pages
first so it is important that you ensure your major keywords are
reflected with your architecture.
Of course
Web Plus X2 or
Site Builder Elite will take care
of all this for you.
Niche Marketing Website CONTENT, CONTENT, CONTENT.
Whilst architecture, design and general SEO strategies are important
all is for nothing if you don't get your CONTENT right. It is your
content which provides the engine that drives your
Profitable
Niche Marketing Business.
Your content must provide your visitor with the information they seek
and also contain the right elements to rank highly with the Search
Engines.
This is perhaps the most challenging aspect of creating your profitable
niche marketing business. Copywriting is a skill which will improve
with practice but initially you can use the help and advice found
within
Profitable
Niche Marketing Business to
start the process. In
addition, for further advice take a look at
Copywriting
Success At Your Fingertips within our products
range.
In addition there are a number of resources you can use to inform your
copywriting process.
- Your competitors websites. Their content can provide a
great source of inspiration.
- Article Submission sites are equally useful.
- Niche related blogs and forums
- etc etc
However it is vital that you create original and unique content. Do not
simply copy the efforts of others. By all means draw on a variety of
sources for inspiration but don't just cut and paste. Apart from being
plagiarism that could infringe copy right, your visitor will soon see
your content for what it is and you will not impress either them or,
for that matter, the
Search Engines.
Build And Track Niche Marketing Website Traffic
Whilst creating your site you should always maintain a focus on its
purpose. The purpose of your profitable niche marketing
suite is
to generate income for you and your family. . . pure and simple.
However, in order to achieve this, you need traffic and you will get
the vast majority of traffic from Search Engines. Search Engine
Optimisation is therefore vital for your niche marketing business (SEO
will be discussed in more detail later).
Given this, maximising your sites traffic should always be a foremost
consideration within any aspect of your site design.
Web
Plus X2 and
Site Builder Elite have in built
Search Engine Optimisation features that address many of these
concerns.
However whether you invest in
Web
Plus X2
or
Site Builder Elite or not, you
must consider how your site will be viewed by the Search Engines and
take every step to ensure this is optimise your site for their
search/indexing programs (often referred to as spiders).
For Example consider how to make best use of your HTML tags
such as your TITLE tag, META tags (content and keyword), HEADER tags
(these are more important for some Search Engines rather than others).
your BODY copy and Link tags and ALT image tags etc. Consider inclusion
of a sitemap, develop a cohesive promotion strategy etc.
Every key page (probably Level 1 and 2) must be optimised in this way
as, feasibly, any could be a gateway to your niche marketing site.
In addition you also need to start to think about how you are
going
to monitor your traffic results and site performance. For example, each
traffic building strategy that you
use will require some form of monitoring process in order for you to
evaluate your results, this is often referred to as a 'feedback loop'.
Using
Profitable Niche Marketing Business
you will learn how to use site tracking tools and procedures. This will
enable you to make the most efficient use of your traffic building
strategies.
As part of the optimisation process we will now move on to consider
submission strategies fewer you profitable niche website.