In this, the first module of Profitable Niche Marketing Business, you will simply be required to read and fully understand the ideas contained within it. However it is perhaps one of the most important modules as it introduces many of the niche marketing techniques and strategies upon which your ultimate success will be built.

The subsequent modules explore all of the concepts, that are outlined here, in far greater detail but it will be essential that you begin to develop your understanding by thoroughly digesting this module.

This will include. . .

I'm sure you know that for your niche marketing business to survive you need to generate profit. But what exactly is profit? Quite simply it is what you are left with after removing your costs from your turnover, or you could say. . .

So, given this fact, your niche marketing business needs to provide is as high an income as possible for the lowest possible expenditure. You may well be thinking ". . . tell me something I don't know" but you would be amazed by how many businesses fail because they lose sight of this principle. It is very easy to plough all your money into chasing a dream, but dreams don't pay the bills, a Profitable Niche Marketing Business will.

It is therefore important to develop a comprehensive niche business plan for your venture. In order to succeed you need to design, develop and implement a 'profitable niche marketing plan' and maintain your focus upon it throughout operation of yopur business. Therefore it is vital that this be complete and comprehensive in its approach.

There are some excellent software solutions on the market such as the superb Business Plan Pro which can greatly enhance and speed up development of your niche marketing business plan but whether you choose to invest in helpful solutions or not it is vital that you approach your profitable niche marketing business with a realistic, well planned, strategy in mind.

(For more details see A Profitable Niche Business Plan)

How, do you then translate your business plan into profitable niche marketing business practice. Certainly Business Plan Pro can help you to do this but you also need to have a clear grasp of the practical processes which form the 'nuts and bolts' of your business. Essentially these will be:

1. To create and maintain a content rich website which uses 'contextual links' to promote the products and services offered by carefully selected merchant partners.
2. To produce the highest INCOME possible by referring as many visitors as possible to your chosen merchants. Maximise the website traffic using SEO and other traffic building techniques. Use high quality CONTENT to encourage the best possible CR (CONVERSION RATE - the percentage of visitors referred to your merchants who deliver the required response for which the merchant pays.)
3. Get the best possible traffic building and sales results for any expenditure.

This is your basic business model. You incorporate 'contextual' links to affiliate merchants and other products (including your own). You either generate direct sales from your own inventory or you gather commission when a visitor completes the desired task with a partner merchant.

Therefore, should you send a hundred visitors per day to a merchant or product and two of them complete a purchase or desired response you CR is 2%. However, niche marketing success is all about the numbers.

Let's say you use the SEO and Traffic building techniques outlined within Profitable Niche Marketing Business  and increase your traffic tenfold but maintain the same CR. You'll have 20 sales, not 2, and will have increased your INCOME by ten times. If you also start to use the 'Clever  Pitch' techniques you could also double your CR to 4%. Therefore your sales will increase to 40 and you will have increased your income by a staggering 2000%.

Let's further assume that you have at least 10 sites which use the techniques you've learnt from Profitable Niche Marketing Business. I hope you can start to see that the possibilities are endless.

In the next module you will discover how to start to develop your ideas into a workable  A Profitable Niche Concept.