Profitable_Niche_Marketing_Business_logo

image: ProfitableNicheMarketingBusinessWebPlusX2

Create A Profitable Domain For Your Niche Marketing Business.

Finalise Your Profitable Niche Site Theme.
Select A Profitable Niche Domain Name.

Using all that you've learned from Profitable Niche Marketing Business you will have completed the following essential tasks prior to reaching this point.

You should have an understanding of the niche marketing business model.
You will know how to use contextual links to drive business to your niche merchant partners and have an understanding of how to maximise Conversion Rate.
You will have used Keylisting techniques to develop an initial Niche Concept.
Continuing the keylisting process, you will have produced a Master Keyword List (MKL) and eventual Site Theme.
You will have optimised your Site Theme for profit by refining your MKL to include only the most profitable keywords and merchant partners.

Assuming that you have completed all of these steps you are now ready to consider finalising your profitable niche marketing SITE THEME.

I addition to this task you also need to choose a top quality web host such as Hostmonster. This subject in itself requires further consideration. There are a number of factors you should consider before you choose a web host and theses are discussed here.

Fundamentally you need to ensure that your host provides:

Good reliability and access Speed.
High data transfer
Plenty of disk space storage.
Excellent technical support.
FTP, PHP, Perl, CGI-BIN access, SSI, .htaccess telnet, SSH, crontabs. . .
SSL (secure server), MySQL, Shopping Cart.
Email, Autoresponders. Pop3, Mail Forwarding.
A fully functional control panel.
Multiple domains, hosting and subdomains.
The appropriate server.
The right priced package.
Flexible payment plans.

Hostmonster is an excellent solution and meets all of the above criteria and represents remarkable value for money.

Once you are satisfied that you have found the right hosting package then you can start. . .

Finalising Your Profitable Niche Market Site Theme.

Your completed MKL will form your SITE THEME. This is the blueprint for your website so it is vital that you have produced a SITE THEME that fulfills the necessary requirements. For example you should consider the following . . .

Is the scope of your niche just right. Not to narrow to lack DEMAND but neither to broad to suffer from over SUPPLY.
Does your site theme leave any possibility for future development?
Thoroughly review your MKL and pay particular attention to your Keyword Centered Text (KCT). Have you overlooked anything? Does your Break Away Concept (BAC) suggest a possible broadening of your current SITE THEME?

In essence your specific SITE THEME is the equivalent of the merchants sites “Unique Selling Proposition”. A merchant uses this to target their market in order to directly sell site visitors goods and/or services. The Profitable Niche Marketing Business uses their SITE THEME to better inform their CLEVER PITCH to direct visitors to selected merchants, predominantly through the use of 'contextual' links.

Furthermore you need to maintain consistency throughout your website in order to rank well with the search engines. If you feel that there is a very profitable niche development which you should exploit but it does not fit within your current site theme then DON'T include it. By doing so you will simply weaken the 'purity' of both themes.

A better solution would be to develop that concept further as a separate, profitable niche marketing business.

However if you are satisfied that your SITE THEME is complete and optimised for profit then it's time to press on.

Select A Profitable Niche Marketing Domain Name

Your Site Theme needs to clearly summarise and encapsulate two central points.

What is the specific focus of your website.
What is your unique perspective on this subject.

A good SITE THEME clearly specifies these points to your visitor and has to be precise. It needs to be precise for one very good reason. Your SITE THEME is your 'domain name'.

You should certainly resist any temptation to try and be 'smart' or 'creative' with your domain name. Simply use your SITE THEME and put a marketing angle on it. This way the purpose of your site is absolutely clear to your visitor right from the off. In addition by using your NICHE CONCEPT keywords in your domain name your Search Engine ranking will receive a little boost.

For example, assuming the NICHE CONCEPT of 'leather' and using your keylisting techniques you might produce a SITE THEME of 'Hand Crafted Leather'. You should therefore consider a domain name such as. . .

Hand_crafted_Leather.com or perhaps HandMadeLeatherCrafts.co.uk etc.

Remember, you already should know that there is sufficient DEMAND and that the market does not suffer from over SUPPLY. Therefore your domain name clearly encapsulates the profitable niche theme of your website for your visitor and its simple keyword focus appeals to the Search Engines.

'LeatherHandCrafts-on-the-net.com' or 'hand_crafted_leather_online.com'

The use of 'on-the-net.com' domain name clearly defines your site as being primarily concerned with leather hand crafts available on the Internet. This is a narrower theme than 'Hand_crafted_Leather.com' because it is not simply about leather hand crafts but is of more specific relevance to the Internet. Using this approach will attract visitors who are already searching for merchandise available online. Therefore though DEMAND may be reduced so will SUPPLY and your target market is already 'shopping online'. A Higher 'CR' may well be easier to achieve.

Remember these are just examples of possible profitable niche marketing domain names and you will need to ensure that you closely match your own chosen domain name to your specific SITE THEME and MKL.
Amongst other considerations will be the possible use of abbreviations and/or dashes etc.

Further consideration is required to select a high quality web host. It is essential that your web host provides all the functionality that you require to maintain and run your site. For a fuller discussion on web hosting see here.

You will also need to map your domain name to your MKL for keyword content. However in general you should make sure that your domain name is. . . .

Short and concise.
An accurate representation of both your CONTENT focus and unique approach.
Easy to spell. . .
. . . and easy to remember.
Unique.
Functional and simple (not flashy or gimmicky)

Having completed all the steps outlined within Profitable Niche Marketing Business to this point you will now be ready to move on to the next module and build a site which you know is optimised for your profit.